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GetPicked

Link Value Calculator

Enter what you know about a link. We show a rough range for what it is worth each month, and the arithmetic behind it.

These are example numbers. Replace them with yours.

Your estimate of its organic search traffic.

A page about your category is high. A general business page is low.

For example, 2 for 2 in 100.

Nothing you type here leaves your browser.

Worth roughly $88–260 in first-year revenue from each month of visits.

That is about 15 visits and 0.3 customers a month.

Equivalent ad spend: about $75 a month (rough).

How we got this

  1. Visits: 5,000 page visits × 0.3% click-through for in the article text × 1 for medium relevance = 15 visits a month.
  2. Customers: 15 visits × 2% conversion = 0.3 customers a month.
  3. Revenue: 0.3 customers × $49 × 12 months = $176.
  4. Range: half to one and a half times that, $88–260, because traffic estimates and conversion rates are guesses.
  5. Equivalent ad spend: 15 visits × 2 (a followed link also helps rankings) × $2.50 per click = about $75 a month. This one is rough.

How this works

Everything runs in your browser. The numbers you type are not sent anywhere, and nothing is saved.

Visits

We take the linking page's monthly visits and the share of readers who click a link in that spot: 0.6% in a list of tools, 0.3% in the article text, 0.05% in the sidebar or footer. A page on your topic gets 1.6 times that, a loose fit gets half.

Revenue

Visits times your conversion rate gives customers a month. We multiply by your monthly price and by 12 months, so the figure is first-year revenue from the customers one month of visits brings. The range runs from half to one and a half times that, because the traffic is your estimate and conversion rates vary.

Equivalent ad spend

A followed link also helps search rankings. We count that as the cost of buying twice the same visits at $2.50 a click. It is a rough yardstick, not a forecast, and a nofollow link gets none.